ORLANDO, Fla. – Feb. 10, 2013 – Travel Media Group, parent company of HotelCoupons.com, today announced it has appointed MMGY Global as its marketing agency of record. MMGY Global will lead Travel Media Group’s integrated national marketing program for HotelCoupons.com with creative, digital media and public relations support.
HotelCoupons.com provides quick, easy access to many of the best available hotel rates online. Last-minute travel is when the mobile apps and website are especially useful. They help travelers find deep discounts, ranging from 20 to 50 percent, on same-day hotel rooms. The travel tool is handy for travelers whose flights get cancelled, when they hit bad weather and need to get off the road, or for a spur-of-the-moment trip.
The company partners with more than 8,000 hotels in 1,634 markets in the continental U.S. and Canada, from major cities to stops along the highway. In addition to the website and app, the HotelCoupons.com print edition has been available at highway rest stops, visitor welcome centers and restaurants for more than 30 years.
MMGY Global will develop and implement a comprehensive, consumer-focused marketing campaign designed to educate travelers about HotelCoupons.com, its easy-to-use platforms, and the significant savings it offers on last-minute room reservations.
“Working with a national agency specializing in travel will enable us to amplify our message and spread the word about HotelCoupons.com’s many advantages,” said Mark Novak, vice president and general manager, Travel Media Group.
“HotelCoupons.com is an all-around win,” Novak continued. “It helps hotels fill rooms that would otherwise go empty, and it helps travelers too. You can spend hours searching for a good last-minute deal, but when you’re stranded in an unfamiliar city or want a spur-of-the-moment getaway, it’s much faster and easier to find exceptional deals all in one convenient place.”
HotelCoupon mobile apps are available for iPhones, iPads and Android devices. These last-minute deals are also accessible online, via the mobile website and in the HotelCoupons print edition. For more information, visit http://hotelcoupons.com.
Travel Media Group is owned by Dominion Enterprises, a leading marketing services and publishing company. MMGY Global is a $150 million integrated global marketing firm with more than 35 years of experience in the travel, hospitality and entertainment industries.
About Travel Media Group
Travel Media Group is a leading provider of marketing services for the travel and hospitality industry, enabling travelers to get the best possible prices on hotel rooms. Started more than 30 years ago as the Exit Information Guide, a print publication dedicated to saving families and business travelers money on hotels and attractions, Travel Media Group’s offerings have evolved to include brands like HotelCoupons.com and Drive the Nation, all designed to help travelers save time and money. Through its mobile websites, iPhone, Android and iPad apps, desktop and print publications, Travel Media Group provides hotel savings in the U.S. for the last-minute traveler. To learn more about Travel Media Group, visit www.travelmediagroup.com.
Karlee Kunkle, 407.838.1829, email@example.com