YACHTWORLD MARKETING SOLUTIONS – A NEW FULL-SERVICE SOLUTION OFFERING SOCIAL MEDIA, REPUTATION MANAGEMENT & ONLINE MARKETING FOR BROKERS

February 8, 2013 | By

DMM
Seattle, WA – (February 6, 2013)– YachtWorld, the world’s largest Internet yacht brokerage portal and part of Dominion Marine Media, today announced its new full-service marketing suite, YachtWorld Marketing Solutions.

YachtWorld Marketing Solutions products and services are designed to help brokers promote their brands, generate more traffic, engage with customers and build a positive reputation online.  “Our customers have asked for a customized marketing solution designed to fit their needs and budget, and we’ve listened. Our team of experts analyzes brokers’ current marketing plans to identify the best solution to ensure maximum results at each stage of the sales funnel,” said Sonya Schweitzer, director of Marketing Solutions, Dominion Marine Media. “Although there are many companies that offer similar solutions, YachtWorld Marketing Solutions has a team of marine marketing specialists with more than 40 years in the boating business. We understand how boat buyers shop and how the brokers can best engage with them.”

The suite of products includes professionally developed websites, from basic turnkey sites to mobile sites and fully customizable sites. Brokers have the opportunity to target and generate additional traffic by leveraging additional services such as search engine optimization and paid search marketing.

Brokers who are interested in furthering their engagement with customers and prospects can take advantage of the social media and email marketing offerings. YachtWorld Marketing Solutions creates and distributes unique content across social media networks, while the email marketing product allows brokers to target customers and prospects more specifically based on preferences. Most importantly, YachtWorld Marketing Solutions’ reputation management offering allows brokers to build, monitor and manage their online reputation, which is quickly becoming a very important part of a boat buyer’s decision process.

For more information about YachtWorld Marketing Solutions, please contact marketingsolutions@yachtworld.com.

About YachtWorld

YachtWorld is the single most powerful and effective global marketing solution for the boating industry. With over 125,000 brokerage boats offered worldwide by more than 2,400 yacht brokerage houses and 10,000 individual yacht brokers in 143 countries, YachtWorld.com receives nearly 2.5 million global visits by boating enthusiasts each month. YachtWorld provides a complete suite of online marketing services for its yacht broker members through BoatWizard and SoldBoats, their proprietary back-end tools. Headquartered in Seattle, Washington, YachtWorld has European headquarters in the United Kingdom, with sales and customer service representation in France, Germany, Italy, Holland, Turkey and Estonia. YachtWorld is a division of Dominion Enterprises, based in Norfolk, Virginia, U.S.

About Dominion Marine Media

Dominion Marine Media (DMM) is the Internet partner of choice for the recreational marine industry and operates the three market leading web portals – boats.com, yachtworld.comand boattrader.com. DMM is a division of Dominion Enterprises, a leading marketing services and publishing company that provides businesses with a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting and data management services.  DMM has offices in North America (Norfolk, Virginia; Seattle, Washington; and Vancouver, British Columbia) as well as in Europe (United Kingdom and Italy).  The company employs 150 people, has customers in 106 countries and advertises boats for sale in 166 countries.  In 2012, over 51 million unique visitors spent time researching products on DMM web and mobile sites, apps and social media outlets.  DMM’s global reach includes 23 localized web portals which are translated into 13 languages.

 

PRESS CONTACTS:

Matthew Harrell
YachtWorld
+1 757 351 7644
Matthew.harrell@dominionmarinemedia.com

 

James Nolan
James Nolan Associates Inc.
+1 425 786 6069
jnolan@jamesnolanassociates.com

Filed in: Boating & Marine, Press Release

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