RV Trader Achieves Rapid Growth in Mobile Audience

March 21, 2013 | By

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Significant mobile traffic increase provides unlimited growth potential for leading RV classifieds site

Norfolk, VA – (March 20, 2013) – RV Trader.com, a division of Dominion Enterprises, is reporting over 20 million mobile page views in 2012, a 191 percent increase in tablet page views and 259 percent increase in mobile page views over the same time last year.

The unprecedented results forecast boundless possibilities for audience expansion and will greatly impact the way RV buyers and sellers meet and interact.  RV Trader.com generated over 430,000 email and phone leads in 2012, and averaged nearly 40 million ad views last year.  With mobile growth at an all-time high, sellers have an unparalleled opportunity to reach new consumers and appeal to existing audiences through the leading RV classifieds website.

“One of our top priorities is providing the best experience for RV shoppers and buyers using mobile devices,” said Tim Custer, general manager of RV Trader. “We also want to drive maximum results for our advertisers and dealers. We are investing heavily in the mobile space to ensure long-term success of our content and relationships with our customers.”

RV Trader offers tablet (t.rvtrader.com) and mobile (m.rvtrader.com) site options which, when combined, make up approximately 30 percent of the total website traffic.­­­ This is a drastic spike from the 10 percent of traffic that was mobile less than one year ago. The statistics are rapidly beginning to favor mobile device usage over desktop, and the acceleration is only expected to continue.  It is projected that more consumers will access the internet from a mobile device than from a computer by the year 2014. Due to this unmistakable influx of mobile users and evident growth potential, RV Trader is also aggressively looking at mobile application opportunities in the smart phone marketplace.

These various forms of mobile media provide RV Trader consumers with instant accessibility to all available RV listings, dealerships and pricing, delivered with the utmost ease and convenience.

For more information, please visit www.RVTrader.com.

About RV Trader

RVTrader.com is a division of Dominion Enterprises, a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, and travel industries. Headquartered in Norfolk, Virginia, with 3,300 employees in the United States, Canada, England, Sweden and Italy, the company provides a comprehensive suite of technology-based marketing solutions, and more than 45 marketing leading websites. Millions of For Rent®, Employment Guide® and HotelCoupons.com® publications are distributed across the U.S. each year. For more information, visit DominionEnterprises.com.

Media Contact:
Christine Platz
(757) 351-8640
Christine.Platz@RVTrader.com

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Filed in: Press Release, Recreational Vehicles

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