Boating & Marine
Dominion Marine Media
Dominion Marine Media is the Internet partner of choice for the recreational marine industry. We offer powerful, uniquely positioned web services, portal advertising and effective marketing solutions, while delivering a compelling consumer experience. With sales offices in Norfolk, Va., Seattle, Wa. and Fareham, UK, Dominion Marine Media is 150-strong, supporting customers in 106 countries and advertising boats for sale in 143 countries. Our state-of-the-art IT office is based in Vancouver, BC and supports 38.1 million unique visitors to the Dominion Marine Media web sites each year. Our global reach includes web sites in six languages and agents throughout Europe.
Boats.com, the boat owner’s homepage, is a resource-driven site focused both on buying boats and maintaining them. It offers consumers access to listings for more than 150,000 boats plus more than 10,000 professionally written boat reviews, blogs and maintenance articles. The site averages 17 million monthly page views and close to one million visitors, both searching for boats and also for information to make their boat ownership more successful. The site serves articles and advertisements relevant to their searches, which creates a unique, highly targeted environment for advertisers wanting to reach an audience focused on subjects as diverse as new motoryachts, outboard-engine maintenance, or boat-painting techniques. Marine businesses can reach this engaged audience through targeted display advertising that places their brand both within relevant articles and relevant boat searches.
YachtWorld.com contains the Internet’s largest database of new and used boats for sale through brokerage houses. Boasting more than three million global visitors per month and 90 million page views, YachtWorld.com visitors are highly targeted as 20% convert from prospects to customers. All advertisers within the YachtWorld.com network – Yacht Brokers, OEMs and Marine Service Partners – have access to the most robust suite of online marketing services to reach, manage and retain these prospects through the buying process. With more than 115,000 boats for sale by 2,500 yacht brokerage companies in 107 countries, YachtWorld.com is the global leader in the industry. With the average visitor’s household income exceeding $100,000, YachtWorld.com offers luxury yachts, sailboats and custom boats and provides them with the resources they demand. Boat buyers conduct extensive research throughout the buying process, and current owners are interested in valuations, equipment and their next boat. YachtWorld.com offers marine companies the ability to reach their targeted audience with the right message at the right time to ensure the highest ROI.
BoatTrader.com is the pre-eminent U.S. site for buyers to connect with sellers. Averaging 1.7 million visitors and more than 30 million page views each month, Boat Trader offers companies a unique display advertising options on boat detail pages, blogs and e-newsletters to build brand awareness and product knowledge. With an average of 8 million views each month, Boat Trader’s listing pages alone are a highly targeted landscape to reach the most active prospects as they move further through the sales process. Strategically placed text links on the listing pages generate a high volume of click-throughs, and, coupled with prominent display advertising, create an effective way for marine businesses to dominate this space.