ESSEX, Conn. — (June 22, 2010) — Soundings Publications, a division of Dominion Enterprises, has launched apps for both the iPhone and the iPad, giving recreational boaters a unique opportunity to enjoy the award-winning editorial content of Soundings on the newest technology available.

“Soundings readers are accustomed to that special adventure in boating we bring them,” said Bill Sisson, editor of Soundings (www.soundingsonline.com). “Now they can enjoy that sense of adventure, our fabulous destinations, our expert how-to advice, navigation tips and more on their iPad or iPhone. We illustrate Soundings magazine with the most dramatic marine photography and art available,” Sisson said, “and the effect you get on our high-density iPad version is amazing. The sense of being on the water is so realistic.”

“And this is just a hint of things to come,” Sisson added. “With the new technology opportunities provided by the apps, we are planning content features – from video, to added content and art – that will bring Soundings readers a whole new experience in boating media.”

That experience is now available to Soundings advertisers too, according to Advertising Director Tiger Marion. “We’re giving our advertisers the chance to be the first to reach a highly active class of recreational boaters who have the discretionary income to invest in this new media platform. There are lots of print boating magazines out there but very few so far on the iPhone or iPad.”

“Soundings is an icon brand with a long tradition of appealing to an engaged, passionate readership,” Marion noted. “Combining a print magazine ad with the new technology of the iPad app is the hottest ad option in the boating space at the moment,” he said. “Embedded video, audio clips, hot links to web sites and e-mail are some of the options advertisers now have to enrich their traditional print magazine page ad,” he said.

“We’re not just keeping up with technology, we’re on the cutting edge of it,” said James Causey, Vice President. “In the past 18 months, we’ve redesigned and re-launched a fully optimized modern web site for Soundings, created the most successful and widely read e-newsletter – Soundings Dispatches – in the boating marketplace, and introduced widely distributed original video content. And now we offer iPhone and iPad access to the best experience in boating along the Eastern Seaboard and beyond!”

The iPhone and iPad apps are available through the Apple Store at http://store.apple.com/us or through iTunes. The Soundings apps are free to download. Once the app is downloaded, readers can purchase the latest issue of Soundings for $2.99, or subscribe for a full year for $15.99.

Each new issue is push-notified to readers who can instantly access the new issue. Purchased issues are archived by the app for future reference and all issues are fully searchable within the app.

Content includes Soundings award-winning editorial boating news and features, as well as the exclusive Boats for Sale classified data base, and the WaterFront real estate section featuring premiere waterfront homes.