Equipment Trader, the leading advertising and marketing services company serving the construction and farming equipment industry, and a division of Dominion Enterprises, announced a significant shift in how magazines will be distributed.  Beginning in May, Equipment Trader’s magazines will be available at no charge, as opposed to being sold through stores.

“Information today is free.  Now, so are our magazines,” said Mark Bondi, Director of Sales & Marketing.  “This move is part of our larger plan to expand the value our equipment dealers receive.  We are staying current with today’s marketplace and leveraging technology more effectively for our dealers,” added Bondi.

The shift is expected to significantly increase the readership of the Trader publications, driving greater results for those who advertise in them.  The Trader publications will continue to be available at convenience stores and other outlets across the country.  A complete list of these locations can be found at EquipmentTraderOnline.com.  

“This change to our print business comes as we continue to see the rapid expansion of our online business services,” Bondi noted.  “Our print distribution will now be aligned with how we engage our online audience of equipment buyers.”

Equipment Trader has a series of planned online releases this spring specifically for its online advertisers.  A new source of leads, called “Locator Leads,” will become available to dealers on EquipmentTraderOnline.com.  In addition, dealers will have access to monthly business intelligence reports which give insight into how a dealer’s pricing compares to others in a given market and how that pricing is impacting results.   

“Our dealers are going to absolutely love what we have coming down the pike for them,” Bondi concluded.