NORFOLK, Va.—(Dec. 8, 2009) —ForRent.com, anchor Web site of For Rent Media Solutions™, a division of Dominion Enterprises, has launched an augmented reality Layar mobile application. The application lets apartment seekers view their current location through the camera of their iPhone® 3G S or Google Android mobile phone with a “layer” that shows them all the available apartments on ForRent.com within a 10-mile radius.

As a free mobile application, available from the iTunes Store or from Android Markets, Layar shows users their surroundings by displaying real-time digital information on top of reality through the camera of their cell phone. Once the apartment seeker selects the property of their choice, phone and email contact information appears at the bottom of the screen. Through the Layar application, they can also access the ForRent.com mobile site for even more property information.

“Mobile media is a leading method of communication among consumers,” says Terry Slattery, president of For Rent Media Solutions. “According to comScore Media Metrix, 80.1 million mobile users browse or use mobile applications. While an additional 31 percent use text messaging. The Layar application has been well received worldwide. We are proud to be connected to the next step in mobile technology and look forward to the future of mobile media.”

To find ForRent.com listings through Layar, apartment seekers must download the Layar application . Next, they search for the term “apartments” or “ForRent.com” to find the ForRent.com mobile application icon. From there, they simply point their phone in any direction and all available apartments on ForRent.com within a 10-mile radius will appear on the screen as colored pins.

The new mobile application is the latest addition to For Rent Media Solutions’ comprehensive mobile marketing suite of products that cater to the apartment seeker on the go, including the ForRent.com text messaging product, mobile Web site, and two additional mobile applications available through the iPhone™ and T-Mobile G1™ (GPhone).

To learn more about Layar and the ForRent.com application, please contact Mike D’Alba, director of mobile marketing at dalba@forrent.com. 

About For Rent Media Solutions™
Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises and a leading resource for choosing your next apartment for rent. As the multi-family housing solution for apartment seekers and property managers, For Rent Media Solutions operates For Rent Magazine® and publishes 99 magazines covering more than 190 markets nationwide. In addition, For Rent Media Solutions operates four addition Web sites, including ForRent.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.