NORFOLK, Va., Nov. 9, 2009 – Dealership University™  and Cycle Trader, the industry leader in motorcycle classifieds and a division of Dominion Enterprises, and will present a free Webinar on Thurs., Nov. 19, at 1:00 p.m. EST, “The Ultra Marketing Machine™—Four Ways to Grow Your Business in a Tough Economy.”

Presented by Rod Stuckey, founder and president of Dealership University and Powersportsmarketing.com, the one-hour Webinar will focus on how powersports dealers can cut through the advertising clutter, stand out from the crowd, and spend dollars only on advertising that generates sales leads.

Stuckey will cover topics including:

--The difference between lead generating advertising and image advertising
--The four foundational components of a successful marketing campaign and how to use them
--How and why to track every dollar spent on advertising
--How to hit the dealership’s specific target audience and eliminate costly waste
--SEO vs. SEM

Dealer principals and powersports professionals may register for the Webinar at http://powersportsmarketing.com/cycletrader. This is the first Webinar in a new series of quarterly educational Webinars presented by Cycle Trader.

“We’re excited to partner with industry experts like Rod Stuckey of Dealer University to bring relevant content to the powersports universe,” said Paige Bouma, national sales manager for CycleTrader.com. “We hope our quarterly Webinars will provide dealers with tools to succeed in a challenging market.”

Stuckey is the founder of Dealership University™ and PowersportsMarketing.com, and the creator of the ‘Ultra Marketing Machine’™.  He is an accomplished former dealer principal of four stores in Atlanta, has created more than 100 online powersports training videos and is the author of Profit Explosion Marketing: How to jump start your sales and send your profits soaring.

About Dealership University
Dealership University is an Atlanta-based corporation founded by a group of powersports dealers and employees with over 35 years of combined dealership experience. It offers instructor-led online training, on-site workshops, sales department daily planners, workbooks and over 70 powerful online courses. The online courses include training for sales, finance and insurance, parts and accessories, service and product knowledge courses for Kawasaki, Honda, Yamaha and Suzuki.  For more information, visit www.DealershipUniversity.com or call toll-free 1-877-242-4472.

About Cycle Trader
Cycle Trader, a division of Dominion Enterprises, is the industry leader in powersports classifieds, serving buyers and sellers in the new and used vehicle marketplace. With more than 150,000 motorcycles, PWCs, and snowmobiles to choose from, Cycle Trader offers the widest selection of powersports vehicles available online and in print. 190,000 copies of Cycle Trader are sold per week and CycleTrader.com hosts 1.8 million visitors every month. For more information, visit www.CycleTrader.com.