NORFOLK, Va., Oct. 21, 2009 – Homes.com and eNeighborhoods, both divisions of Dominion Enterprises, have teamed up to offer real estate professionals tips on how to effectively manage leads in a free ebook, Talkin’ About Lead Generation.

The real estate market has changed, but not the need for effective lead generation strategies. The ebook presents 10 steps to help real estate professionals learn to become “real estate rock stars,” including how to prospect online, measure and improve ROI on lead generation channels, nurture leads, and use social media channels.

Homes.com and eNeighborhoods also offer a free lead tracker to help agents identify their most profitable lead generation channels, so they can do more of what works, and less of what doesn’t.

“In a changed real estate market, lead generation skills can mean the difference between success and failure,” said ebook author Charles Warnock, director of business development for Homes.com and eNeighborhoods. “Without a consistent lead generation program, real estate pros may never get to the client service activities they consider to be their core strengths: presentations, proposals, offers, negotiations and closings.”

The ebook provides ideas and insights from some of the nation’s top real estate professionals about their own lead generation programs, and recommendations to improve real estate brokerage profitability. In addition to lead generation, lead conversion, and optimization strategies are discussed.

About eNeighborhoods
eNeighborhoods, a division of Dominion Enterprises, is the nation’s premier compiler of real estate related home and neighborhood information, providing the real estate and marketing services industries with a comprehensive set of marketing and analytical tools. In 2002, eNeighborhoods became a partner in the National Association of REALTORS REALTOR Benefits Program. The company provides MLS data sharing and marketing tools to top MLS organizations in the United States, Canada, and Australia. The company maintains strategic alliances with major real estate franchisers, including CENTURY 21, Coldwell Banker, ERA, EXIT Realty, GMAC, Keller Williams, Prudential, Realty Executives and RE/MAX International as well as many of the major independent brokerages. eNeighborhoods is the proud founding sponsor of NARs Good Neighbor Awards which educates, encourages and rewards outstanding community service by real estate professionals throughout the country. For more information on the company, visit www.eneighborhoods.com.

About Homes.com
Homes.com, a division of Dominion Enterprises, is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure, search engine marketing and instant response lead generation. Over 4 million homebuyers visit Homes.com each month to search more than 3 million homes for sale, locate real estate agents in their area and find useful homebuying tips. Homes.com provides premier advertising solutions for real estate professionals reaching active homebuyers. For more information, visit www.Homes.com.