NORFOLK, Va.(March 25, 2008)—For Rent Media Solutions, a leading apartment resource for searching apartments nationwide and a division of Dominion Enterprises, has launched the ForRent.com apartment blog, the latest addition to the apartment portal that uses social media to expand its clients’ reach and brand awareness.

The ForRent.com apartment blog, which went live on ForRent.com on Monday, March 17, can be accessed by clicking on the “Apartment Blog” link at the bottom of the ForRent.com home page. It covers topics ranging from roommates, recipes and pet-friendly apartments to apartment safety, renters insurance and tips for going green—apartment living style. Users can bookmark the ForRent.com blog on other social media Web sites, such as Facebook, MySpace, Newsvine and Technorati. Apartment seekers and renters can also subscribe to the blog’s RSS feed to receive daily updates and view blog topics on their own home page.

"Consumers seek information and communicate in ways that are much more technologically savvy than ever before,” says Terry Slattery, vice president and general manager of For Rent Media Solutions. “To reach today’s apartment seeker with our listings on the Web and in print we must communicate with them in the way that they want to receive information. The ForRent.com apartment blog is the latest addition to the site that does just that. Whether through our phone leads and guest cards or our mobile media, streaming video and social media, For Rent Media Solutions makes it easy for the apartment seeker to find their ideal apartment.”

ForRent.com blog entries can also be found on the For Rent Media Solutions’ Myspace.com page at http://www.myspace.com/aptsforrent.

"A recent Ad:Tech podcast revealed that social media, which includes online social networks, video-sharing sites, and the consumer generated content revolution, has emerged as a major factor in the evolution of communication, becoming the fastest growing consumer marketing arena and trend in the world,” says Brock MacLean, vice president of national sales and development for For Rent Media Solutions. “In addition to streaming video and mobile marketing, we are utilizing social media as a form of alternative marketing to increase the reach of our clients’ visibility.”

According to Technorati.com founder David Sifry, the blogosphere doubles in size every 7.5 months, with 120,000 new blogs created each day.


About For Rent Media Solutions
Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises and a leading resource for choosing your next apartment. As the multi-family housing solution for apartment seekers and property managers, For Rent Media Solutions operates For Rent Magazine and publishes 94 magazines covering more than 190 markets nationwide. For Rent Media Solutions operates five Web sites, including ForRent.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises
Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit http://www.DominionEnterprises.com