Norfolk, VA (July 29, 2010) – Traffic Log Pro, a leading CRM platform for the powersports industry and a division of Dominion Enterprises, will be the sponsor of PowerSports Business’ Profit Xcelator webinar on Wednesday, August 4, 2010 at 1 PM CST. Traffic Log Pro’s co-founder and general manager Tad Kilgore will be one of the three guest speakers.

The webinar, “Defining and improving the industry's lead management CRM policies,” will address how the industry is utilizing CRM systems to manage leads, mine data and increase sales. Key topics for new and used motorcycle dealers include:

* Results from Traffic Log Pro’s recent survey on closing ratios
* Tips to optimize dealers’ lead management processes
* In-person and online communication best practices to increase sales

Traffic Log Pro finds that many dealerships are still managing their operations on paper logs. Traffic Log Pro’s consultants help transition hundreds of dealerships to their online platform to monitor hot plate activities. Kilgore, a veteran of the powersports industry, advises dealers to move online to maintain a competitive edge.

“We understand that dealers can be stretched a dozen ways,” says Kilgore. “The webinar will address how CRM solutions like Traffic Log Pro can help them manage sales productivity and decrease the amount of time they spend managing their paper trail.”

Powersports dealers may register online for the free webinar by August 4.

Registration: PowerSports Business Webinar

About Traffic Log Pro
Founded in 2003, Traffic Log Pro is the premier CRM solution for the powersports industry. Traffic Log Pro’s easy-to-use Web interface and powerful reporting platform are recognized by the nation’s top dealerships and OEMs. Traffic Log Pro is a part of Dominion Enterprises’ powersports division which includes Cycle Trader magazine, CycleTrader.com, PowerSports Network and Walneck’s Classic Cycle Trader. For more information, visit www.TrafficLogPro.com.