Norfolk, VA – Jul.20, 2010 – BoatTrader.com, the largest database of boats for sale online and a division of Dominion Enterprises, has launched a new homepage designed to maximize Boat Trader dealers’ visibility and impact.  The new homepage will reach more boaters online by utilizing enhanced search engine optimization (SEO) and then help them find boats more easily through user-friendly navigation and geo-targeted inventory. 

“We continually seek to improve the number and quality of leads we generate for our dealers,” said Kim Rocco, brand manager, Boat Trader, in making the announcement.  “This latest round of enhancements, especially the geo-targeted featured boats, is a great example of our commitment to that goal.”

Specific elements of the new design include:

* Geo-targeted featured boats based on the user’s IP address.  These boats are updated upon each new visit, thus providing the dealers who use this product a significant advantage.
* Top Boat Trader Dealers section featuring dealers recognized as Top 100 Dealers who offer customers top-notch service and satisfaction.
* A revamped Resources links section providing visitors with more reasons to return to the site.
* Links to recent boat articles and blog entries to drive more consumer traffic and increased visibility for boat inventory.
* Enhanced SEO to improve BoatTrader.com’s visibility on search engines, thus improving the website’s ranking.