Dominion Enterprises
BoatTrader.com and Boats.com partner to better serve marine dealers

SEATTLE and NORFOLK, Va., April 9, 2009 – BoatTrader.com and Boats.com, both divisions of Dominion Enterprises, have partnered to offer marine dealers the Alliance Package, an advertising solution that places boat dealers on the top two marine classified Web sites in the U.S.

The Alliance advertising package, available through BoatTrader.com and Boats.com sales representatives, includes:

* Unlimited photo listings on BoatTrader.com and Boats.com
* Video options
* Inventory feeds to Google, Geebo, Oodle and LiveDeal
* Presence on the BoatTrader.com affiliate network including BoatTEST.com, NADAGuides.com, and Soundings
* Boats.com MarineSite
* Boat Trader’s Lead Manager

“By joining the Alliance, dealers can put their listings in front of more than 2 million hot prospects each month, representing more than 60 percent of all boat buyers searching online,” said Ian Atkins, vice president and general manager of Boats.com. “With just 10 percent of consumers visiting both BoatTrader.com and Boats.com, dealers that advertise on one site alone are missing out on 90 percent of the potential buyers visiting the other site.”

“During the current economic challenges, we are dedicated to driving more results to dealers. The Alliance package will maximize dealers’ results while providing one point of contact for the top two marine classified Web sites,” said David Bingham, Boat Trader general manager.

The Alliance Package is available immediately to marine dealers nationwide. For more information, contact Boat Trader at 1-877-354-4069 or Boats.com at 1-866-992-6287.

About Boat Trader
Boat Trader is the premier buying and selling resource for marine dealers, private party sellers and consumers—in print and online. Nearly 3,000 watercraft dealers list their inventory with Boat Trader to reach a targeted audience of boat buyers through www.BoatTrader.com and local magazines. With more than 125,000 new and used listings, Boat Trader is the consumers' top resource for their next boat purchase. Generating more than 1 million leads to marine dealers each year, Boat Trader offers comprehensive listings including multiple photos, online videos and convenient contact options for the seller, including text messaging and Click to Call. Boat Trader offers boat builders and dealers a variety of tools to manage their inventory, leads and advertising results. Headquartered in Norfolk, Va., it is part of the TraderOnline.com family of online vehicle classified advertising sites that includes RVTraderOnline.com, CycleTrader.com, AeroTrader.com, EquipmentTraderOnline.com and CommercialTruckTrader.com. For more information about Boat Trader, call 1-888-410-6270 or visit http://www.BoatTrader.com.

About Boats.com
Boats.com is the single most powerful and effective global marketing solution for new and used boat dealers, boat builders and private-party sellers. In addition to providing an online marketing venue, Boats.com provides back-end marketing tools like lead management, inventory management and data distribution for boat builders and their dealers. Featuring over 140,000 new and used powerboat, sailboat, fishing boat and other listings, Boats.com provides visitors with a wide range of boats to choose from – plus exclusive articles from the world’s top boating writers and all the relevant information a boater needs to make a buying or selling decision. Well over one million boating consumers visit Boats.com every month and click through over 20 million page views, making this the recreational boating industry’s most popular online destination. Headquartered in Seattle, Wash., Boats.com has European headquarters in the United Kingdom. Boats.com is a division of Dominion Enterprises, based in Norfolk, Va.