Norfolk, Va., June 5, 2007 – Dominion Enterprises, a leading media and information services company, announced today that it has acquired InterActive Financial Marketing Group (IFMG), a special finance lead generation and marketing company serving franchise auto dealers nationwide. Terms of the transaction were not disclosed.

 

Networked with more than 2,000 automotive franchises and 400 lenders, IFMG specializes in obtaining high quality special finance customers from its family of brands that includes hundreds of the most recognized Web sites and phone numbers in the industry, such as CarLoan.com^sm, 1-800-Car-Loan^®, AutoLoan.com and 1-800-Auto-Loan^®. The company was founded in 1989, and its 75 employees in Richmond, Va., help dealers identify, track and follow up on ready-to-buy prospects.

 

“The market for special finance leads is strong and growing. Since roughly half of U.S. consumers have credit scores below 640, franchise dealers are increasingly serving this market—and IFMG’s closing rates on these leads are the highest in the segment,” said Mitch Brooks, executive vice president of Dominion Enterprises.

 

Conrad M. Hall, president and chief executive officer of Dominion Enterprises, said of the acquisition, “We are firmly committed to providing the automotive industry with the best products and services. The acquisition of IFMG further extends Dominion Enterprises’ leadership position in offering technology and Web solutions that help auto dealers grow their business.”

Dominion Enterprises’ portfolio of businesses for the automotive industry currently includes: Dealer Specialties, the nation’s leader in delivering photo and video collection services, used vehicle window stickers, inventory management and Internet data distribution services; @utoRevenue, an industry leader in delivering comprehensive multi-channel customer contact solutions; Dealerskins, a Web design and solutions provider for automotive dealers; Cross-Sell, the largest national provider of accurate and quick-to-market sales data for new and used cars; Just Automotive, a direct marketing company offering dealerships nationwide targeted solutions to reach car buyers more cost effectively; Mailmark, an industry-leading direct marketer; SelectQu, a premier provider of data integration software solutions to automotive-related businesses; XIGroup, a Web design and Internet marketing company for franchise and independent auto dealers nationwide.

 

Travis Weisleder, co-founder of IFMG, will continue to lead the company as general manager. “We are excited to join an organization that has such a strong track record in the automotive industry. Being part of Dominion Enterprises will enhance our ability to provide high quality, targeted, consumer leads to our partners and grow our dealer network,” said Weisleder.

 

InterActive Financial Marketing Group, LLC (IFMG), (www.interactivefmg.com), a division of Dominion Enterprises, is a top-rated national special finance lead generation and marketing company within the automotive industry. With automotive dealer partners in 48 states, IFMG specializes in obtaining high quality special finance customers from its family of brands including hundreds of the most recognized Internet addresses and vanity phone numbers in the industry including www.carloan.com^sm, www.autoloan.com^sm, 1-800-CAR-LOAN^® and 1-800-AUTO-LOAN^®. IFMG provides a highly targeted specialized direct mail program, IFMG Direct; a fully functional lead management tool, DOLLAR™ ; F&I management solutions; a full service bilingual business development call center; an indirect lending arm, InterActive Financial Acceptance, LLC (IFA) which offers financing to our dealers for leads generated; and customized advertising programs. IFMG also has a new e-mail program called FUEL, Follow Up Every Lead; which is a program that leverages a unique lifecycle of customer e-mails that are tailored to the consumers buying and response habits. For more information, visit www.interactivefmg.com.