Equity mining tool lets dealers select their preferred data source
Norfolk, VA – April 10, 2014 – Dominion Dealer Solutions, industry leader in equity data mining, responsive web design, automotive marketing, CRM, lead generation, reputation and inventory management, and a division of Dominion Enterprises, announced today the addition of NADA Used Car Guide data to its equity mining product, DealActivator.
Alan Andreu, general manager of equity solutions for Dominion Dealer Solutions, noted, “We’re pleased to offer our dealers a choice for used car values. With the addition of NADA Used Car Guide data, dealers can choose the guide they prefer. This continues DealActivator’s trend as the leader in automotive equity data mining.”
NADA Used Car Guide data provides values from the NADA Official Used Car Guide®, NADA Official Older Car Guide, and NADA Official Commercial Truck Guide®. Dealers also have access to vehicle mileage adjustments; retail, loan and trade-in values; and accessory equipment values.
“We worked closely with Alan and his team to meet dealer demand by providing NADA values within DealActivator,” said Mike Stanton, COO and vice president of NADA Used Car Guide. “We look forward to the continuing expansion of our relationship with Dominion Dealer Solutions.” Existing DealActivator customers have the option to use NADA Used Car Guide values without extra charge.
About the NADA Used Car Guide
Since 1933, NADA Used Car Guide has earned its reputation as the leading provider of vehicle valuation products, services and information to businesses throughout the United States and worldwide. NADA’s editorial team collects and analyzes over one million combined automotive and truck wholesale and retail transactions per month. Its guidebooks, auction data, analysis and data solutions offer automotive/truck, finance, insurance and government professionals the timely information and reliable solutions they need to make better business decisions. Visit nada.com/b2b to learn more.
About Dominion Dealer Solutions
Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions’ marketing performance system includes: lead generation, mobile apps, reputation management solutions, web-based customer relationship and lead management tools; custom digital marketing tools including websites, SEO, SEM, digital advertising, specialized data aggregation; and inventory management analytics including market reports. Every OEM and more than 60 percent of auto dealers nationwide utilize the Dominion Dealer Solutions’ technologies to solve their marketing challenges. For more information, visit our website, like us on Facebook, Pinterest or YouTube, or follow us on Twitter.
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