Norfolk, VA – (July 22, 2013) –boats.com, the global online resource for water enthusiasts and part of Dominion Marine Media, today announced its growing YouTube channel has passed one million views.
When it comes to videos for the water enthusiast, the boats.com channel has it covered. Beginning in 2011 with high-definition, high-quality video boat reviews, boats.com has steadily expanded its library of videos, adding engine reviews, how-to videos that teach maintenance and boating skills, and comprehensive coverage of major boat shows.
boats.com’s most watched video, First Run with Seven Marine 557 horsepower Outboard, was shot at the Miami International Boat Show in 2011 and has been watched more than 300,000 times. Its most popular how-to video, How to Restore Faded Gel Coat, has garnered more than 40,000 views since its addition a year ago.
“The growth of the boats.com YouTube channel is gratifying,” said John Burnham, editorial director, boats.com. “Video gives our viewers virtual time on the water, and it’s also an easy way for people to learn new boating skills. Clearly, we’ve hit some good notes with boaters out there, but we also feel we’re just getting started.”
“boats.com is evolving into a complete resource for water enthusiasts, with a focus on providing enhanced social experiences across all channels. We are excited to see such success with our YouTube channel, and we will continue to provide engaging content for our fans,” said Sonya Schweitzer, director, boats.com.
In the fall, boats.com will expand its international coverage and library with more video boat reviews, how-to and product videos, and boat show coverage in Europe as well as the U.S.
To subscribe to the boats.com YouTube channel, click here.
boats.com is the single global online resource for boat enthusiasts to explore, discover, manage and share in one destination. As the richest online resource for the global marine community, boats.com offers access to more boat listings, professional and user reviews, editorial content, videos and pure boating knowledge than any other marine website. The boats.com consumer experience is continually expanding, giving people with similar interests the chance to connect and share advice, experiences and reviews, while directly accessing the largest network of boat listings and sellers. boats.com is a business unit of Dominion Marine Media, the Internet partner of choice for the recreational marine industry, with global reach including 23 localized web portals translated into 13 languages.
About Dominion Marine Media
Dominion Marine Media (DMM) is the Internet partner of choice for the recreational marine industry and operates the three market leading web portals – www.boats.com, www.yachtworld.com and www.boattrader.com. DMM is a division of Dominion Enterprises, a leading marketing services and publishing company that provides businesses with a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting and data management services. DMM has offices in North America (Norfolk, Virginia; Seattle, Washington; and Vancouver, British Columbia) as well as in Europe (United Kingdom and Italy). The company employs 150 people, has customers in 106 countries, and advertises boats for sale in 193 countries. In 2012, over 51 million unique visitors spent time researching products on DMM web and mobile sites, apps and social media outlets. DMM’s global reach includes 23 localized web portals translated into 13 languages.
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