New Boat Trader iPad app makes boat buying easy
Norfolk, VA – (April 17, 2013)– – Boat Trader, a Dominion Marine Media business advertising the widest selection of boats for sale in the U.S., today announced the launch of an innovative iPad app for boat buyers and sellers.
The Boat Trader iPad app is designed to make searching and finding a boat easier. It was developed using technologies that animate the widest selection of boats for sale in the U.S. Users can now access more than 150,000 boats quickly and conveniently from any location.
“The new Boat Trader app brings the functionality and comprehensive listings of our website directly to our customers’ fingertips,” said Courtney Chalmers, brand manager, Boat Trader. “We will continue to provide new tools for both boaters and the boating industry in this increasingly mobile world.”
Available for free, the Boat Trader iPad App provides a number of features and benefits that include:
- Cleaner, simpler search. Search by make or model straight from the home page, or search for boats to fit your lifestyle from freshwater fishing to coastal cruising.
- Geo-targeted dealer location. Automatically locate dealers in your immediate area and view their entire sales inventory.
- Larger photos and immersive videos. The clean, expanded photo view and user-submitted videos make boat shopping an enjoyable experience.
- Easily refine listings. Narrow down your results by price, location, length, make or model.
- Fast contact. When you find the boat you like, the “Contact Seller” button will immediately send a message to the seller.
For more information about the app watch the video.
The Boat Trader iPad app can be downloaded here.
BoatTrader.com is the preeminent U.S. site for buyers to connect with sellers. Averaging 1.7 million visitors and more than 30 million page views each month, Boat Trader offers companies unique display advertising options on boat detail pages, blogs and e-newsletters to build brand awareness and product knowledge. With an average of 8 million views each month, Boat Trader’s listing pages alone are a highly targeted landscape to reach the most active prospects as they move through the sales process. Strategically placed text links on the listing pages generate a high volume of click-throughs, and coupled with prominent display advertising, create an effective way for marine businesses to dominate this space.
About Dominion Marine Media
Dominion Marine Media (DMM) is the Internet partner of choice for the recreational marine industry and operates the three market leading web portals – boats.com, yachtworld.comand boattrader.com. DMM is a division of Dominion Enterprises, a leading marketing services and publishing company that provides businesses with a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting and data management services. DMM has offices in North America (Norfolk, Virginia; Seattle, Washington; and Vancouver, British Columbia) as well as in Europe (United Kingdom and Italy) and Australia. The company employs 150 people, has customers in 106 countries and advertises boats for sale in 166 countries. In 2012, over 51 million unique visitors spent time researching products on DMM web and mobile sites, apps and social media outlets. DMM’s global reach includes 23 localized web portals which are translated into 13 languages.
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